Arkansas Optometric Association

Fall Convention 


September 10, 2021



COVID Guidelines

Convention Information






Speaker: Joy L. Gibb, ABOC

Joy L. Gibb, ABOC began her optical career in 1986.  She managed an independent retail opticianry in Bountiful, Utah for over ten years before opening her own business, Eyes of Joy Mobile Optical Service and is currently the practice manager for Daynes Eye and Lasik in Bountiful, Utah. In addition, she often consults practices about their dispensaries and improving customer service and sales. 

Joy has been  a contributor to various trade publications and has participated in the writing of several industry guides and publications.  She has also served as a member of the Better Vision Institute.



Friday, September 10, 2021





Making Customer Service Magical (2 hour) - Disney is notorious for exceptional customer service and their models are not exclusive to theme parks.  By implementing some of Disney’s customer service standards, your practice can elevate its customer service, and in turn, improve patient satisfaction, patient loyalty, and the work environment.  This course offers suggestions for enhanced customer service at various points of contacts with patients.  


Exhibits & Break


The Influence of Technicians in Patient Care and Product Solutions  (1 hour) -  Technicians can play a very significant and influential role in guiding the patient to product solutions that will help not only improve visual acuity now but long-term visual health as well.  This course will explore how technicians can assert themselves as a vital and profitable part of the patient care and be regarded as an integral part of the professional eye care team.


Lunch on your own


Exhibit Hall


Strategic Planning For Your Team (1 hour) - Successful practices usually have one thing in common – a strategic plan.  These plans work best when everyone who is involved in implementing them has also had an opportunity in creating them.  When employees are asked their opinions about their work tasks and given a chance to help create guidelines, they not only take more ownership, but group planning can also build team morale and improve the workplace environment. This course will give you an interactive opportunity to see how group strategic planning can work for you. 


Exhibit Hall


Front Office Procedures (1 hour) - Front desk personnel are typically the first contact patients will have with your practice.  Their interactions can immediately make the patient feel comfortable and engaged or unsure and hesitant about their upcoming appointments.  This course will help front office staff understand the importance of their role in the office, how to make positive first impressions, and ways to more effectively communicate with patients. 


Exhibit Hall


Learning to Love What You Do (1 hour) - Have you ever wondered how someone could say, “I’ve never worked a day in my life.”?  When you walk into the office are you muttering to yourself, “I need the paycheck, I need the paycheck.”  This course will explore ways everyone can find more enjoyment in their employment journey and how that can translate into better patient care, team morale, and self-worth.