2019 Fall Convention - November 1, 2019

Embassy Suites, Rogers, Arkansas

Paraoptometric Staff Schedule of Events (6 hours)

Click here for handouts

Speaker: Mark Hinton

Mark Hinton, Chief Executive Officer and President of eYeFacilitate is a graduate with honors and a degree in Ophthalmic Dispensing & Engineering Technology from Hillsborough College located in Tampa, Florida.  Mark has owned business practices for over 30 years and lives the day-in and day-out issues and obstacles in everyday practice that you do. With his team, he develops, mentors, and coaches practitioners and opticians based on real-time, real-life issues and circumstances which face the typical business practice, daily.  Mark is arguably a top-talent expert in Eye Care Practice Management, including: Patient Communication Development, Maximizing Managed Care Revenue, Frame Profitability, Multiple Pair Strategies, Reduced Optical Chair Time, and others. Mark is a COPE certified and American Board of Optician certified educator. Mark has guest lectured for the AOA, British Columbia Opticians Association, IDOC, the Banzai Consortium, SECO International, Vision Expo East, and Vision Expo West; Mark is a contributing writer for Review of Optometric Business, 20/20, and Optometric Management.

Friday, November 1, 2019




Overcoming Patient Objections Captures More Revenue by Mark Hinton Attendees will learn how connecting personally through a patient's "Preferred Name" relaxes the patient, leading to trust, quickly and naturally, and explore how the “Feel, Felt, Found” method of overcoming objections and pushback more often reverses negative patient perception to product or price, leading to increased patient loyalty, sales of needed services and products, and an improved experience. (CPC-1Hr)


Say This Not This; Words Influence! Change Your Words & Change Your World!  By Mark Hinton Gain an overview of how to choose more influential words in your patient dialog. Learn simple non-salesy words to replace the industry words  and learn strategy to help patients understand the benefits of your prescribed advice. You'll  leave with a stunning understanding how to engage your patients. (CPC-1Hr)


Exhibit Hall/Break


The Elusive Handoff by Mark Hinton  Learn how to better engage the patient, what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear, in order to make the best decisions regarding eye health and sight. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense. (CPC pending)


Lunch on your own


Fascinate and Capture More Patients Through Engaging Communication by Mark Hinton Leave with a clear understanding how to go back to your office and begin capturing more patients, implement a weekly scoreboard to track results, specify defined actions for each department and team member, implement, score, measure and repeat; while witnessing a greater patient experience, less time, and increased revenue. (CPC pending)


Exhibitors & Break


 8 Proven Strategies That Increase Optical Capture & Revenue  by Mark Hinton Help Patients move efficiently and effectively through the office visit.  Learn how to better engage the patient and help them understand HOW and WHY what’s being prescribed will add value to their eye health, lifestyle and wellbeing; Participants will learn how to help the patient/consumer Opt-In to prescribed advice instead of helping them Opt-Out! Participants will Learn the words and phrases that patients need to hear to make the best decisions regarding eye health and sight. (CPC pending)


Demystify the Managed Vision Care Plan by Mark Hinton  Managed Vision Care Plans are just that, vision care plans; unlike health insurance plans, which actually insure the ‘at-risk’ patient, managed care “savings’ plans provide contributing benefits for annual eye health determination, refraction, and contribution toward eyewear or contact lenses. This course will demystify many myths and unknowns regarding the most popular of these plans and shed light on opportunities for eye care professionals to provide for patient needs and ‘wants’, while adding significant revenue.  (CPC-1Hr

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